eBay announced in March 2015, sellers who list branded items in new or manufacturer refurbished condition in the following categories are required to include the item’s brand, manufacturer part number (MPN), and global trade item number (GTIN) to complete new listings and manual relists in these categories.
If you already eBay seller you may got eMail from eBay that you need to re-create all your listings if you won’t insert Product Identifiers to all your listings after February 29.
a lot of sellers came to us vary desperate and asking if we can update all their eBay items with the new Product Identifiers.
|We have great solution to make it easy for you
|Besides making sure they automatically renew, there are big benefits to adding product identifiers to your listings now, including:
“It’s often thought that the product identifier is the bar code. In reality the bar code is just a machine readable format of the identifier. There are three key product identifiers which Google requires and so eBay will ask for:
Before anyone asks… No, you can’t use an Amazon Standard Identification Number (ASIN) as an MPN or GTIN, ASINs are unique internal codes assigned by Amazon and unique to their marketplace, although normally they’re linked to a GTIN.” (tamebay)