You need to put your products out there and make them accessible to as many people as possible. The brand that employs the mere exposure strategy will always gain an advantage when it comes to sales. It is for this reason that Coca-Cola can sell bottles of sodas with mystery ingredients and still beat other soda companies even when, time and again, it fails blind taste tests. This is why many sellers are now seeking to scale their audience to increase sales.
eBay and Amazon have more than 250 million customers purchasing items each month. This access to buying customers makes selling on both platforms an easy and attractive proposition. Stick through the end of this article to know how you can export product lists on both platforms.
Multi-channel Selling: Why Sell On Both eBay and Amazon?
The key benefit of using eBay and Amazon is their established user base. So, when you list on Amazon and eBay at the same time, you will gain a clear edge over your competitors. Even the best e-commerce websites cannot match the volume and marketing on Amazon and eBay, which is way more than what you pay for in these two marketplaces.
Customers’ access to mobile devices when shopping is extremely crucial, and online sellers who don’t have mobile responsiveness could lose the game. Both eBay and Amazon have robust apps for Android and iOS, making it easy for customers to purchase goods from their smartphones and tablets. Through Amazon MWS API, you can leverage mobile responsiveness to reach 76 percent of the platform's digital shoppers who are using the app on their smartphones. eBay has around 182 million active users each month and about a third of them are using the mobile shopping app.
Integration with Payment Gateways
If you are a brick-and-mortar retailer looking to scale into e-commerce, you will be encountering challenges like PCI DSS compliance and security concerns. Tapping into eBay and Amazon’s payment schemes makes it easier to get your online store up and running and increase your revenues.
On the other hand, if you are an online seller to begin with, implementing PayPal integration on eBay or Amazon’s payment gateway eliminates the need to spend time getting online to take care of payment-related tasks, such as currency conversions.
What Are the Benefits of Multi-channel Selling?
Selling across multiple e-commerce channels, such as Amazon and eBay, offers many advantages to sellers who are looking to increase their online sales revenue. For one, you are able to widen your reach. Greater exposure means an increase in sales.
Another benefit is, you are able to utilize the unique features offered by each of the channels you sell on. For instance, Amazon provides services that help vendors with a professional account increase their selling efficiency, reduce labor requirements, and improve response time to customers. You can check out all the services available for you at Amazon MWS API documentation.
Discover Economies of Scale
By offering your products on multiple channels like Amazon and eBay, the probability of increasing your sales becomes greater. When you sell more, you purchase more inventory. And when you are buying more, you can utilize your purchase quantities as leverage with your suppliers.
As you increase the number of products you offer across e-commerce platforms, you have a greater chance of driving down the cost price per unit of the product you are selling. As a result, you are also able to significantly lower the cost per unit of the product you are selling, thus increasing your profits.
Maximize Your Fixed Costs
When you list on Amazon and eBay at the same time, there is a great probability of increasing your sales revenue and lowering some of your variable costs while your fixed costs remain the same. Some examples of fixed costs are warehouse rent, broadband connection, and employee wages.
It has always been crucial for business owners to maximize the value of their fixed costs. There is no point in underutilizing assets that incur a fixed charge every month. With more sales, you can get more from your investments, particularly in your warehouse, as you store more inventory.
Who Benefits from Using a Multi-channel Strategy?
All types of sellers can benefit from implementing a multi-channel strategy, from individual entrepreneurs looking to scale their online e-commerce business to big brands that want to take advantage of the captured market of sales channels like eBay and Amazon.
Listing products in more than one online selling platform can greatly widen your reach which will improve your sales potential. And, as you sell more products, you will also be needing to buy more for your inventory, resulting in economies of scale. Consequently, your product costs will go down and your profits will go up.
Serve Customers Where They Are
One of the main reasons why online sellers like you should start implementing multi-channel marketing is, this strategy improves your ability to serve your target market regardless of which platform they are on. You probably have a wide range of customers with varying individual preferences when communicating with brands.
Some of these customers might be busy professionals who prefer texting, while others might prefer calling your business to interact with a real person. In any case, access to customers where they are enables you to enhance the overall customer experience.
Get In-Depth Information About Audience Preferences
A multi-channel sales strategy will enable you to see the different buying behavior and preferences of your customers across the various platforms where you have listed your products. eBay and Amazon, for instance, each have their own analytics tools that can greatly help you custom fit the types of products and customer service that you provide on these platforms. Since personalization is becoming a popular marketing trend, all of the information you gather from customer reports will give you an advantage when selling your products and serving your customers.
Improving Customer Experience
A positive online experience is one of the most valuable things you can provide your customers. When people are happy with the customer service you provide, they are more likely to purchase from your store and keep returning.
Implementing a multi-channel sales strategy enables you to enhance customer experience by meeting your customers where they are, getting in touch with them, and answering their queries immediately. It also allows you to provide them with a generous return policy, prompt customer service, and speedy shipping time.
What are the Challenges of Multi-channel Selling?
One of the hurdles of e-commerce businesses that embark on a multi-channel marketing strategy is keeping their brand and messaging consistent across the different sales platforms. Sellers also encounter challenges when listing their products under incompatible categories. There are also different ways the prices of products are presented. For example, eBay has no barcode requirements while Amazon has. If you are a seller who would be listing each of your products from eBay to Amazon manually, the process will be extremely time consuming.
Incompatibility between categories is one of the main challenges sellers experience when listing with several sales channels. Take for instance Amazon and eBay. Amazon has 48,000 categories, while eBay only has an estimated 18,000. Therefore, if you upload an eBay product on the Amazon platform, you must search for a category that matches your product.
This may seem like an easy task, but it becomes a challenge when you have to upload hundreds or thousands of products. ExportYourStore is the best eBay-to-Amazon listing software that automates this process accurately and fast in just a few clicks.
Barcodes and Other Amazon Rules
eBay has no barcodes requirement for products and they allow sellers to design their product pages. In contrast, Amazon has a catalog page and when a product is already posted on this platform, the seller will not be able to modify or redesign the product page. Amazon has strict guidelines and violating these rules may result in account suspension. It is important to remember that each product must have a unique bar code. If two items share the same barcode, this will cause inconsistencies and, in most cases, will result in the item not appearing on Amazon.
ASIN Number Match
The Amazon Standard Identification Number (ASIN) is the unique ID for each product listed on Amazon. To be precise, it is the catalogue number for each item. A barcode is required per ASIN, but if you find an item that is identical to the one you are selling, you will not be asked to provide a barcode. To give you an idea, a blue hat and a white hat will have two different ASINs even if the same seller sells them. But two brown hats will share an ASIN even if two completely different sellers sell them.
It is crucial for all your listings to be in sync so you can efficiently manage your inventory. Otherwise, you might end up overselling.
Imagine this scenario: a product was purchased from eBay and it happens to be the last item in your inventory. In the meantime, another customer purchases the same item on Amazon just a few seconds from the first buyer because your inventory was not updated right away. You will now have to cancel the order on Amazon or get negative feedback. Another option is to give some compensation to the buyer and lose money.
Difference Between Selling on Amazon & eBay
Amazon and eBay share many qualities, and so an eBay Amazon integration may seem quite easy. Primarily, both platforms attract visitors to their site and give them easy access to products and make a purchase. However, eBay vs Amazon differ in their business model. Amazon works like a retail store, whereas eBay is more like an auction house. Amazon depends on third-party sellers to list their products so that consumers can comb through more goods. On the other hand, eBay relies on sellers to sell their goods and auction them off within a time range.
How Can You Export Your Existing eBay Store to Amazon
Sellers who are looking to scale their target audience, sales, and revenue can benefit from listing on both eBay and Amazon. Amazon provides sellers like you with powerful tools like the Amazon Seller Central API to help you optimize your sales potential. This section explains how an eBay seller can go to Amazon and run their business successfully on both platforms. Read on to learn how you can become a top eBay and Amazon lister.
1. Export Your Existing eBay Store to Amazon Using Amazon MWS
What is Amazon MWS? Amazon MWS services is a programming interface that enables sellers to add, delete, and update their product listing on the platform. You can export your eBay store to Amazon using Amazon MWS services. To utilize this tool, sellers must sign up for a pro merchant account on Amazon which costs $39 per month. It is important to note that MWS-API requires developer skills, so if you are not familiar with how Amazon MWS works, you may check on the platform's developer site to learn more about this feature.
For a small business, the best way to upload each product on Amazon is manually. This method requires no technical skills.
3. Inventory File Loader
Amazon enables you to manage every aspect of inventories, such as adding, deleting, and updating by uploading Excel files. This method is more streamlined compared to uploading manually because the inventory file loader enables you to upload groups of items at once. But the drawback is this option is only available if the product page already exists.
The Turbo-Lister is an eBay tool for managing inventory. Amazon supports uploading files created by Turbo-Lister, but this tool can be slow and inefficient. Moreover, Amazon only supports Turbo-Lister files in certain categories.
5. Inventory Management Companies
Inventory management companies, such as Sellbrite and Solid-Commerce, allow sellers to upload their products on Amazon and other sites. To get started, you will need to import each listing from eBay then link every item on the listing to your product and assign an SKU custom label to each. When this task is completed, categorize your products by choosing a category from Amazon.
ExportYourStore exports product listings from eBay to Amazon. Sellers are not required to be involved in exporting their listing on eBay as the process is fully automated.
The company has a database with an exact match category for each eBay product, so you will not have to manually tag your products to Amazon categories. It also manages a barcode inventory and unique ASIN match system that can search Amazon for perfect matches. This mitigates complexities for customers. Moreover, ExportYourStore provides full real-time synchronization, so the product quantities and prices follow their eBay counterparts.
What Makes ExportYourStore Different from Other Solutions?
ExportYourStore is a streamlined eBay Amazon listing tool and lean system with a specific goal in mind: to make multi-channel synchronization and selling effortless. An example is Amazon listings to eBay. ExportYourStore doesn’t include bells and whistles or features that sellers may or may not use or even understand, that's what makes us one of the top eBay and Amazon listing software.
While other solutions have features for managing orders and logistics, ExportYourStore focuses on creating optimized multi-channel listings that a seller can fully control from a single point—a marketplace of their choosing.
Frequently Asked Questions
How Do I Access Amazon MWS?
To access the Amazon MWS, go to the User Permission page in Seller Central and log into your Amazon selling account. Click the Visit Developer Credentials button under the Amazon MWS Developer Access Keys. The Developer Central page should pop up, and you can apply from there.
Can I Link My eBay Store to Amazon?
Yes. To get started, you will need to import each of your listings from eBay. Afterwards, you must link every item on the listing to your product and assign an SKU to each. When this task is completed, you will then need to categorize each product by choosing a category on Amazon to finish your eBay to Amazon flips.
Can I List the Same Item on eBay and Amazon?
Yes. Listing the same products on two or more sales channels like eBay and Amazon is a good sales strategy to implement, as this enables you to widen your reach and improve your sales potential. One important thing to remember when doing so is to ensure that your inventories across all platforms are synchronized to avoid overselling.