How To Improve SEO Rankings On Shopify
Search engine optimization determines a lot of things for your website, no matter if it’s a portfolio, a business site, a shop, or a blog. You get a ranking according to how well your strategy is.
Shopify stores aren’t an exception. Shopify SEO is not only keywords. It’s part digital marketing, part link building, part business negotiating, part analysis, etc.
By increasing related metrics, you can achieve so many goals:
- Raising brand awareness
- Promoting your products and services;
- Improving Google SEO ranking;
- Finding new collaborations for your business;
- Building links naturally and effortlessly;
- Gaining more customers;
- Earning more money, etc.
But how to improve this ranking and unlock all the advantages that come with it? Here, we’ll present the best, most effective techniques that involve analysis and wise action.
Improve On-Page SEO
Optimization can be done on page and off it. The on-page type includes:
● Keyword research.
One of the main factors to be considered if you want to increase Google rankings is keyword research. Think about the most appropriate phrases a person would use when looking for the products you sell. Use digital tools from Moz, SEMrush, etc.
to get lists of the most suitable KWs for your goal. Eliminate general words and phrases and save medium to low competition combinations for the start.
● Keyword placement.
A little bit more in the first part of the content, a little less in the second one. Use keywords in subheadings (long-tail ones are great for H1, H2, etc.). Don’t overcrowd a page with one or several key phrases.
This will make the page look spammy since you obviously want to rank for the keyword.
● Focus keywords.
Choose one focus keyword for a page. It’s relatively easy since you have a store. So, the phrase should contain the name and type of the product.
One focus phrase for a page will work positively towards its ranking for that phrase.
● Meta tags.
Meta title, description, and keywords may lead your page to a higher ranking.
The title and description that contain the focus KW and explain briefly and creatively the contents of the page are more appealing to potential visitors (and search engines).
Visuals are an essential part of web page optimizing. The first thing people see while skimming through your content is media content.
Make it original, relevant, and engaging. Infographics may also bring you backlinks as other websites will use them and link to you.
● Content structure.
Wisely placed subheadings, short paragraphs, lists all improve the quality of the page in the eyes of visitors and search engines.
More headings also means more opportunities to include keywords.
There should be balance, of course. There’s no point anymore to create hundreds of landing pages for various keywords.
This will confuse Google or make its algorithm think you’re using manipulations to improve rankings (which you should, but inconspicuously).
Keeping several keywords on one page is fine. This increases the chances of it ranking for one of the phrases. One focus keyword is the top goal, of course.
But don’t assign the same focus phrase to several pages to improve chances.
It will do the opposite, unfortunately. There’s a phenomenon called keyword cannibalization when search engines get confused over which page to rank for the KW so it eliminates both from the competition.
It’s easy to track with meta tags and digital tools.
Improve Off-Page SEO
Off-page SEO for Shopify is, first of all, link building. This is an essential process for any website, any page, any business. You can buy relevant business links, check for more here and build them manually.
Along with natural references (which there will be if you offer valuable content and high-quality products), a combination of these actions will create a solid backlink profile for your Shopify store.
As to buying links, many store owners should reconsider this option. It has evolved greatly. Now, you’re not buying a stack of low-quality, scam-spam links.
You’re working with a team of professionals that writes guest posts and negotiates with websites that are relevant to your shop to put the mentions there.
As to manually built references, there are many ways:
● Broken links.
If you see a link on a website with a perfect anchor and a URL leading to a broken page, contact the webmaster and ask to substitute it with yours.
This will work since nobody needs failed references in their articles.
● Unlinked mentions.
Use Google Alerts and find pages with mentions of your shop, products, similar products, or industry-related words and ask to be linked there.
Usually, it works if the mention is of you. If not, you’ll need to prove that the link will provide value.
Write an article mentioning the website you want to be featured on, giving a testimonial or a badge (any reward is fine, but this will work when you have some sort of credibility).
Ideally, the website owner will create a piece of content about this or add your message to the Testimonials page.
● TOP articles and reviews.
Contact bloggers that write reviews and TOP articles and ask to be featured in the next one or added to the original one.
Pitch your store and products and make sure the link provides value and is relevant to the blog.
Be Frank to Yourself
Some of these tips may seem too obvious for you, but did you really pay attention to them lately? Did you check what the backlink profile of your site looks like? Did you research for new keywords?
Did you change a theme from time to time to rebrand? Do you provide customer experience instead of a boring shopping one?
Switch on critical thinking, and you will see what has to be done to improve those ratings.
Customers need a light, speedy website that is aesthetically pleasing, has engaging elements, original descriptions, high-quality product pictures, and a top support team.
Also, reasonable prices, secure payments, easy orders, but these are for another article.
Think about what you would want a shop to have if you were to buy something from it. And you’ll see all the answers.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.