Many online sellers reach a point at which they begin looking for alternatives to their current selling platform. Whether you’re currently selling on eBay and want to switch over to a new selling platform, looking for a different avenue for selling secondhand goods, or simply want to grow your ecommerce business beyond the scope of eBay, you’re probably wondering what the best eBay alternative is for your situation. This guide examines some popular eBay alternatives from multiple perspectives, and provides an overview of each one of these eBay alternatives for sellers.
Overview of eBay Alternatives
There is an ever-growing abundance of ecommerce platforms for online sellers to choose from, with each one offering its own take on the ecommerce selling experience. Some platforms are more seller-friendly, some more buyer-oriented; some have specific product niches, while some function as an open market for selling virtually anything under the sun. With such a wide variety of platforms to choose from, it can be difficult to find the best eBay alternative for you.
Before we dive into and assess the popular eBay alternatives for sellers on the internet, we’ll take a moment to talk about when you should consider selling on a different platform, discuss the reasons that sellers often cite when they look for eBay alternatives, and quickly review the most common platforms that sellers choose to shift to when making the switch from eBay.
When Should Sellers Consider Selling on eBay Alternatives?
Every business must remain profitable in order to survive, and that’s no less true for ecommerce businesses. As a marketplace, eBay has a market share of 3.5%-4.7% (depending on the source) of the American ecommerce market, which, when compared with some of its alternatives, is quite small. Depending on what you’re selling, eBay oftentimes simply doesn’t attract the kind of buyers you want. The most common reason many sellers find themselves looking for eBay alternatives is when their eBay business stops growing and doesn’t bring them the sales they need to stay profitable.
Why Do Sellers Prefer eBay Alternatives?
As mentioned above, many sellers look to alternative platforms when their eBay store doesn’t provide them with the sales they need to remain profitable. This is often the case with sellers who sell new items, since eBay’s reputation was firmly established around the sale of second-hand goods, but not only. Many sellers selling secondhand and vintage items will often opt for more niche-relevant marketplaces, either as additions to their eBay store or as alternatives to eBay altogether.
What are the Best eBay Alternatives?
Deciding on the best eBay alternative will depend strongly on what you’re selling and the direction in which you want to move your business. Carefully consider whether you want to switch over to a new platform entirely, or want to grow your eBay business to new selling channels. If you do want to switch to a new platform, ask yourself why. Is it because the selling fees on eBay are grinding down your profit margins? Do you feel like you’re not getting exposure to the right customer base for your selling niche? Answering these questions will help you better understand which alternative to eBay is right for you and your ecommerce business.
The next section of this article will discuss popular eBay alternatives for sellers and give you a general overview of each marketplace to help you better understand your options when looking for a new selling platform.
Popular eBay Alternatives
There are many ecommerce platforms to choose from, which can be confusing for sellers trying to find the right fit for their unique business. If you’re selling second-hand clothing and want to move to a platform that is a bit less logistically involved, Poshmark may be a great option. If you’re selling your own handmade jewelry, Etsy is a perfect choice; and if you’re looking for a platform with a similar structure as eBay, eBid is a familiar alternative.
Below, we’ve gone over some of the popular eBay alternatives for sellers today, and provided a quick overview of each platform to give you a more solid grasp on each one.
Founded in 1995 and coming in as the most popular eBay alternative for sellers is, of course, Amazon. As the biggest ecommerce marketplace today with a whopping 37.8%1 share of the US ecommerce market, Amazon is a popular choice for eBay sellers looking for an alternative selling platform. On Amazon, sellers can sell virtually anything they can sell on eBay, and more.
Another destination for eBay sellers looking for a new selling platform is Walmart. Although no less of a household name in practically every American home, Walmart’s market share is a much humbler 6.3% of the US ecommerce market. Sellers on Walmart’s marketplace can sell virtually everything they can sell on eBay, right alongside Walmart itself.
A more niche-oriented online platform, Etsy boasts an impressive 96 million-strong customer base. Specializing in vintage goods, craft supplies, and handmade pieces, Etsy is a popular choice for eBay sellers looking for a better marketplace for selling these types of items. Since its 2005 launch, Etsy has grown to become the best-known marketplace in its specialized niche, with 7.5 million active sellers on the platform today.
By far the most similar platform in terms of selling experience, eBid is often the first platform eBay sellers look to when searching for an eBay alternative. Founded in 1999, just four years after eBay, eBid is the only platform on our list that offers auction-style selling like eBay. eBid allows sellers to sell much of the same things they would sell on eBay, and offers both buyers and sellers who come from eBay a familiar experience.
A more fashion-oriented platform, Poshmark is a popular eBay alternative for sellers who sell secondhand clothes and fashion accessories. The platform also allows for the sale of home goods, pet items, and electronics, though most shoppers look to Poshmark for secondhand fashion-related items. Poshmark is a combination of a social media platform and an ecommerce marketplace, with each user account eligible to both buy and sell. And with over 80 million users on the platform, there is no shortage of buyers to snap up your items.
Occupying a similar niche as Poshmark, Depop is another platform that buyers flock to when looking for secondhand items. Depop allows sellers to list a wider variety of items when compared to Poshmark, however, making it a great choice for eBay sellers looking for a new platform to sell a wider range of secondhand goods.
A Comparison of Common eBay Alternatives
In this section, we’ll compare the eBay alternatives mentioned above to eBay in terms of their customer base/market share, logistics and order fulfillment requirements, marketing and advertising options, and associated selling fees.
Read on to get a better idea of how each platform stacks against eBay on each of these points, so that you can make a more informed decision on which is the best eBay alternative for you and your ecommerce business.
1. Potential Customers and Market Share
When selecting a new selling platform to migrate their eBay store to, many sellers want to know how other platforms compare in terms of potential clientele. This is individual to each seller and their current eBay store, and depends on the items you sell. Carefully consider the type of customer you want to attract, and ensure that the eBay alternative you choose has the right customer base and market share for your business.
Amazon vs. eBay: Customer Base and Market Share
It’s a well-known fact that Amazon occupies the lion’s share of the ecommerce market, dominating an impressive 37.8% of all US ecommerce, and 10.40% of the entire American retail market2. Worldwide, Amazon has over 300 million customers, more than double that of eBay’s (138 million3). These numbers are impressive enough on their own, but combined with the fact that nearly 60%4 of all paid units were sold by third-party sellers, it’s easy to understand why so many online sellers choose to sell on Amazon, either exclusively or as part of their multichannel ecommerce business.
When it comes to Amazon’s customer base, it’s quite similar to that of eBay’s in terms of what customers are looking for. The main difference, however, is the shopping method they employ and buying experience they expect. Buyers come to eBay are prepared to make offers on items, put in their bids, and haggle the price, even on fixed-price listings. On Amazon, however, the buying culture is much different; there are no auctions, price haggling is generally not accepted, and the marketplace ensures that there is as little communication between buyers and sellers as possible.
Walmart vs. eBay: Customer Base and Market Share
Walmart is the biggest player in its field, claiming over 60% of the market share in groceries. When looking at its ecommerce market share, however, the numbers are much more humble. Walmart’s ecommerce platform, Walmart.com, claims a total ecommerce market share of 6.3%, still larger than eBay’s most generous market share estimate of 4.7%. Combined with a growth of 12%5 in 2023 over the previous year, it’s easy to see why so many sellers flock to Walmart when choosing an eBay alternative.
Walmart’s customers are quite different from eBay’s; while they may log on to Walmart.com to look for similar things, they’re not interested in the same shopping experience that eBay has to offer. When customers log on to Walmart.com, they’re coming to the online version of their familiar brick-and-mortar establishment. They bring with them an expectation of low prices combined with minimal interaction with the selling party. The platform does not offer auctions, and haggling the price is not an accepted practice.
Etsy vs. eBay: Customer Base and Market Share
Because Etsy is a much more specialized platform, comparing Etsy’s market share to eBay’s is a bit like comparing apples to oranges. Instead, we’ll look at an average Etsy customer and see where the overlap is with an average eBay customer.
Etsy’s entire platform is dedicated to selling handmade items, vintage goods, and craft supplies. As such, the average consumer will log on to Etsy to look for a very specific set of items. Buyers don’t look to Etsy when searching for a good deal on a used iPhone, nor when they’re looking for a specific part when upgrading their self-built gaming PC. All this to say, Etsy’s entire business model only makes it a good eBay alternative for sellers who sell a very specific selection of items – handmade goods, vintage pieces, and/or craft supplies. For sellers who sell anything else, Etsy is not a suitable eBay alternative.
eBid vs. eBay: Customer Base and Market Share
Founded in 1999, eBid was specifically created as an eBay alternative for sellers and buyers alike. Despite its lofty ambitions to take eBay head on, eBid has not been able to claim a significant market share, nor take a significant chunk out of eBay’s customer base. In terms of structure, eBid is nearly identical to eBay – it offers sellers the option of creating both fixed-price and auction-style listings, as well as a combination of the two, and has an incredibly similar listing structure. Sellers moving from eBay to eBid often do so for the debatably more attractive selling fees should keep in mind that their customer base will likely become much smaller.
Poshmark vs. eBay: Customer Base and Market Share
We cannot compare Poshmark to eBay in terms of customer base and market share alone, since Poshmark’s sellers cater to a different clientele who look for a more specific set of items. Instead, we’ll take a look at Poshmark’s statistics, and see what the platform has to offer to eBay sellers selling secondhand fashion, beauty items, and home décor.
With over 50 million visits last month alone, Poshmark is an undeniable giant in its niche. Poshmark caters to a select few countries – the United States, Canada, Australia, India, and the United Kingdom – with a country-specific domain for each one. This may mean that your potential customers come from a smaller pool, but it also means that you’ll also have less competition over those customers from international sellers. Finally, it’s important to understand that on Poshmark, just like on eBay, every user can list items for sale; that is, there isn’t a separate merchant account. As such, Poshmark’s buyers are also oftentimes sellers themselves, giving the platform a similar feel and marketplace culture to eBay’s.
Depop vs. eBay: Customer Base and Market Share
Like Poshmark, Depop is a secondhand fashion focused marketplace, which makes it a possible eBay alternative for sellers who sell vintage and secondhand goods. When compared to Poshmark’s user base, however, Depop’s users generally skew younger, which is why it is generally viewed as Poshmark’s cool “younger sibling”. Its numbers are significantly smaller than Poshmark’s – 8.2 million visitors last month – but it’s not limited in terms of geography. Depop welcomes buyers (and sellers) from all over the world and, as a social-media-style platform, fosters community by encouraging interaction between buyers and sellers on the platform.
2. Shipping and Order Fulfillment Requirements
No matter which marketplace you choose to migrate your eBay store to, one of the most important considerations you’ll need to take into account are the order fulfillment requirements of your marketplace of choice. Different marketplaces have different requirements and options for sellers, and knowing your options on each one will help you make a better and more informed decision with regards to the platform you choose. Below, we’ll take a look at each platform’s shipping and order fulfillment requirements to help you better understand which one is right for you.
Amazon vs eBay: Shipping and Order Fulfillment Requirements
When compared to eBay’s order fulfillment requirements, Amazon has much more rigid timelines and requirements from sellers choosing to fulfill orders themselves (MFN). Amazon’s handling time for orders, known as lead time, can be selected in preset ranges. In other words, you can’t take as much time as you want to pack and ship your orders – Amazon will require you to dispatch your orders under a certain number of days, depending on where you’re shipping, and you won’t be able to freely determine your handling time for your items.
On the flipside, Amazon offers its sellers a more hands-off solution for order fulfillment – fulfillment by Amazon, or FBA. This system not only offloads the majority of logistics onto Amazon themselves, but also grants sellers a variety of perks that help them sell more. Read more about Amazon FBA here.
Walmart vs eBay: Shipping and Order Fulfillment Requirements
Walmart’s shipping and order fulfillment requirements are similar to Amazon’s, but they do allow for a bit more leeway. Walmart lets you create highly customized shipping templates to determine shipping options and handling times for a variety of locations, and gives sellers the ability to choose slightly more time to ship orders. You can read more about Walmart’s shipping methods and policies here.
Additionally, Walmart also offers sellers a fulfillment program called WFS – Walmart Fulfillment Services. Like Amazon’s FBA program, the WFS program grants enrolled sellers several perks, including increased product visibility in searches and higher conversion rates thanks to faster shipping.
Etsy vs eBay: Shipping and Order Fulfillment Requirements
Order fulfillment on Etsy is more similar to order fulfillment on eBay when compared with our previous two marketplaces. Etsy does not offer a fulfillment program, but it does give sellers some helpful tools to make order fulfillment simpler.
Etsy Shipping gives sellers the option of purchasing tracked labels for their order fulfillment directly from Etsy, with savings of up to 30% off USPS, FedEx, and Canada Post labels. Furthermore, Etsy allows sellers the option of creating custom shipping profiles for items and regions, and even gives sellers the option of purchasing insurance for their packages when they purchase labels through Etsy Shipping.
eBid vs eBay: Shipping and Order Fulfillment Requirements
When you list an item on eBid, you’ll only be required to input an expected dispatch time for the item. Unlike eBay, eBid does not have any shipping programs for sellers, nor does it have a fulfillment program like Amazon and Walmart. There is no requirement for tracking, nor a predetermined delivery date you’ll have to abide by.
Poshmark vs eBay: Shipping and Order Fulfillment Requirements
Poshmark’s order fulfillment and shipping system is completely different from eBay’s, and offers sellers no freedom in how they ship their items or when. When you sell an item on Poshmark, you’ll receive a prepaid shipping label that you’ll have to use to ship the item to your buyer. You are required to use this label, but the shipping costs (a flat rate of $7.97 for Poshmark.com purchases) are covered by the buyer. The only exception to this are bundle purchases (more than one item purchased at a time from your store) whose shipping weight exceeds 5 lbs.; in these cases, you’ll have to pay any overweight shipping costs yourself. Read up on how shipping works on Poshmark here, and learn more about shipping rates here.
Depop vs eBay: Shipping and Order Fulfillment Requirements
Depop’s order fulfillment experience is more similar to eBay’s when compared to Poshmark. You can fulfill your orders on your own, or opt to purchase a prepaid USPS shipping label from Depop. Things get slightly complicated if you choose to ship with Depop and charge the buyer shipping on the order, but overall Depop’s shipping is very simple for sellers, and similar enough to eBay fulfillment that it quickly becomes familiar for eBay sellers who make the switch.
3. Advertising Your Store and Marketing Your Products
The ability to easily and effectively promote products is important for all sellers, but it is especially important when you start selling on a new platform. Whether you’re adding another marketplace to your repertoire or switching over to a new marketplace, getting your store and products seen by the ght potential customers has a direct impact on sales, which is why it’s so important to select an eBay alternative that gives you the best possible tools for marketing and advertising. In this section, we’ll review the marketing tools each platform gives its sellers to see how it stacks up against eBay’s Promoted Listings Standard program, and help you make the best decision for you and your business when deciding on a new selling platform.
Amazon vs eBay: Advertising & Marketing
Amazon has a variety of wide-reaching advertising programs for its sellers, encompassing both on- and off-platform ads for both brands and products. There is so much to be said about each one, but for the purposes of this comparison we’ll take a look at the one closest to eBay’s Promoted Listings Standard program: Amazon’s Sponsored Products program.
Unlike eBay’s Promoted Listings Standard, Amazon’s Sponsored Products is a CPC-based program. The program requires you to select the items you wish to promote and put in a maximum bid for each click – that is, how much you’re willing to pay for a click on your ad – and places the highest bid at the most optimal ad positions. With Amazon Sponsored Products, you’re charged every time someone clicks on your ad, whether they made a purchase or not. This is different from eBay’s Promoted Listings Standard program, which charges you only when a buyer purchases the promoted product within 30 days of clicking the ad. Plus, Amazon’s Sponsored Products appear only on in-site search results, while eBay’s Promoted Listings Standard places your ads in the entire eBay network.
Walmart vs eBay: Advertising & Marketing
Like Amazon, Walmart has an extensive variety of advertising and marketing options. Walmart Sponsored Search corresponds most closely to eBay’s Promoted Listings Standard program, and divides into two distinct types of sponsored advertising: Sponsored Products and Sponsored Brands. The former allows you to promote your products through ads in the Walmart ecosystem through a PPC model, while the latter allows you to boost your brand and products’ ranking in relevant search results. In other words, Sponsored Products is intended for sellers who want to give certain products from their store a push, while Sponsored Brands is intended for sellers who want to boost their brand’s awareness.
Etsy vs eBay: Advertising & Marketing
Etsy has taken a completely opposite approach to the advertising options it gives its sellers – it has two advertising programs, and automatically opts sellers into one of them. The first and most similar to eBay’s Promoted Listings Standard program is Etsy Ads, a simple and hands-off CPC program that helps sellers promote their products in relevant searches. The program allows you to predefine your daily advertising budget, and will automatically optimize your budget for the most efficient advertising with the highest return. Remember, you’re paying per click, not per sale like on eBay.
Etsy’s second program is an offsite ad program that all Etsy sellers are automatically opted into, where you pay per sale that resulted from the ad rather than per click, just like on eBay’s Promoted Listings Standard program. You can read more about this program here.
eBid vs eBay: Advertising & Marketing
Unlike eBay and all of the other eBay alternatives we’ve outlined in this article, eBid does not offer sellers on its platform any advertising and marketing tools. Instead, sellers are encouraged to share their items on social media and on the platform’s own social media accounts. Additionally, all items listed on eBid will be automatically uploaded to Google Shopping.
Poshmark vs eBay: Advertising & Marketing
Like eBid, Poshmark does not offer its sellers any advertising or marketing programs. Instead, sellers are encouraged to promote their products by sharing them with their followers in-platform, or sharing them on social media. Other promotional tools you’ll have at your disposal are even more hands-on, and include enrolling your items in Posh Parties, hosting Posh Shows, and sending offers to people who have liked your items via the Bulk Offers to Likers feature. You can read more about promoting your products on Poshmark (and how it compares to Depop) here.
Depop vs eBay: Advertising & Marketing
Depop’s sole advertising tool, Boosted Listings, is most similar to eBay’s Promoted Listings Standard program. Boosted Listings allow you to select which listings they want to promote (or Boost, in Depop terminology) in relevant search results. Like on eBay’s Promoted Listings Standard program, you’ll only pay a fee if you sell an item through the Boosted Listings program. The fee for a sale made through a Boosted Listing ad is 8%, and a sale is considered to have been made through Boosted Listings if a buyer purchased the item within 28 days of clicking the Boosted Listing ad.
4. Selling Fees and Pricing
The final and arguably most important consideration you’ll have as a seller looking for the best eBay alternative for you will be the kind of selling fees you can expect from each marketplace. Aside from order fulfillment and logistics, selling fees are the number one expense that affects your bottom line, which is why it’s so important to be well-acquainted with the pricing of each potential eBay alternative before migrating your store.
This section will give you an overview of selling fees in each potential eBay alternative marketplace, and help you better understand what kind of selling fees you can expect on each one.
Amazon vs eBay: Fees & Pricing
Amazon’s selling fees are divided into four stions: fees based on your selling plan, referral fees, fulfillment fees, and additional costs. We’ll briefly review each one of the fees below.
Selling plan fees are determined by which type of selling plan you purchase in order to sell on Amazon, the Individual Plan or the Professional Plan. With the Individual Plan, you’ll be charged a fee of $0.99 for each item you list on Amazon, and with the Professional Plan, you’re charged a flat fee of $39.99 per month for listing as many items as you want.
Referral fees are Amazon’s cut of each sale, and are calculated per item category. This fee is calculated as a percentage of the sale price, and has a category-specific fixed-price minimum per sale.
Fulfillment fees are fees associated with the logistics of fulfilling your orders. This can mean Amazon’s FBA fees, or it can mean shipping credit for seller-fulfilled orders. Read more about the different Amazon fulfillment fees here.
Finally, additional costs encompass fees like high-volume listing fees, as well as fees associated with optional programs. Read more about these additional fees here.
Walmart vs eBay: Fees & Pricing
Unlike eBay, Walmart has no listing fees. Instead, you pay only a referral fee for the items you sell. Referral fees are Walmart’s commission on each sale made on the platform, deducted only when you make a sale and calculated as a percentage determined by the sold product’s category. Take a look at Walmart’s referral fees by category here.
Additional fees will apply if you opt to enroll in Walmart’s Fulfillment Services program.
Etsy vs eBay: Fees & Pricing
Etsy’s fees can be divided into three categories: listing fees, transaction fees, and payment processing fees. Below, we’ll give a quick overview of each type of fee.
Listing fees are simply the cost of listing an item on Etsy. No matter what you list, Etsy charges a flat fee of $0.20 per new or renewed listing. Read more about Etsy’s listing fees here.
Transaction fees are fees that Etsy charges for every sale made on the platform; essentially, Etsy’s referral fee by another name. This fee is calculated as 6.5% of the total transaction amount. You can read more about Etsy’s transaction fee here.
Finally, payment processing fees are the fees that Etsy charges for facilitating the payment for your item. Payment processing fees are a flat rate determined by the country in which your bank account is located, plus a percentage of the sale. For sellers with US bank accounts, the payment processing fee is calculated as 3% + 0.25 USD. Find out your expected payment processing fee using this table of countries and their respective payment processing fees.
eBid vs eBay: Fees & Pricing
Sellers on eBid have a choice of three selling subscription plans: SILVER, GOLD, and PLATINUM.
The SILVER membership is free, and allows you to have up to 5 listings. Once you sell an item, you’ll be charged a 5% final value fee.
The GOLD membership costs $9.99 for 30 days, and allows you to have up to 100 listings. For every item sold, you’ll pay a final value fee of 2%.
The PLATINUM membership is a lifetime membership with a one-time cost of $139.98 (or $69.98 if purchased within 24 hours of registration or another membership upgrade). This membership gives you the ability to list an unlimited number of items, and a final value fee of either 0% or 2%, depending on the type of listing you choose.
Read more about eBid’s fee structure here.
Poshmark vs eBay: Fees & Pricing
Poshmark charges no listing fee. Instead, you’ll only pay a referral fee once an item sells. The fee structure is simple: for sales totaling less than $15, you’ll pay a flat fee of $2.95; for sales totaling more than $15, you’ll pay a fee of 20%.
Depop vs eBay: Fees & Pricing
Unlike eBay, Depop does not charge it sellers a listing fee. Instead, you’ll pay a fee of 10% on each sale you make, plus a location- and payment service-dependent transaction fee that’s calculated as a flat fee + a percentage of the transaction. US sellers who use Depop Payments can expect to pay a fee of $0.45 + 3.3% of the total order amount, while those who use PayPal can expect a fee of $0.49 + 3.49% of the total order amount. Read more about Depop’s selling fees here.
If you use the Boosted Listing program to promote your listing and made a sale, you can expect to pay a Boosted Listing fee of 8%.
Pros and Cons of eBay Alternatives: A Few Final Thoughts
Each marketplace has its own advantages and disadvantages, which is why it’s so important to familiarize yourself with all the possible eBay alternatives for sellers before deciding on the one for you. There is no one-size-fits-all marketplace for all eBay sellers looking for a change, and the pros and cons of each marketplace will heavily depend not only on the type of items you sell, but also on the type of selling experience you’re looking for. Luckily, you can use ExportYourStore to either easily migrate your eBay store once you’ve decided on a new marketplace, or to integrate your eBay store with a new selling account on any one of the aforementioned eBay alternatives.
FAQs for Selling on eBay Alternatives
We’ll wrap this post up with a few commonly asked questions that eBay sellers have when looking for a new selling platform. Check them out to see if they answer any questions you have about possible eBay alternatives.
Q: What are the best eBay alternatives?
There is no shortage of marketplaces for eBay sellers looking for an alternative to choose from, and finding the best one will depend on what you’re selling and the type of selling experience you’re looking for. For the most similar selling experience, eBid is the perfect choice. For eBay sellers who sell their own handmade goods, vintage items, or secondhand fashion pieces, Etsy, Poshmark, and Depop are a safe bet. And for eBay sellers looking to upgrade their selling experience on a larger and more wide-reaching platform, Amazon and Walmart are two great alternatives.
Q: What type of products can you sell on eBay alternatives?
Depending on the platform you choose, you can sell virtually every type of product that you’d be able to sell on eBay. Some eBay alternatives such as Etsy will have a narrower selection of items you can list, while Amazon and Walmart will allow you to sell all the same things you’d be able to sell on eBay.
Q: What are the fees associated with eBay alternatives?
Each eBay alternative for sellers will have a different set of fees associated with listing and selling. You can read more about the selling fees associated with each eBay alternative in the Selling Fees and Pricing section above.
Q: Can I list my eBay listings on an eBay alternative?
Q: What tips should I follow when selling on eBay alternatives?
Ultimately, no matter what platform you decide on as your eBay alternative, it’s important to treat it just as you would your eBay store. Offer your customers good customer service, make sure to ship your orders out on time, and invest some time and money in promoting your store and/or products. Whether you decide to expand your business into multichannel commerce or opt for an entirely new selling experience on a new platform, you’ll get what you put in to your new ecommerce store.