Poshmark is a unique ecommerce marketplace because in many ways it operates more like a social media platform than a selling platform. One of the main social-media-like aspects of Poshmark is its implementation of followers, similar to friends on Facebook or followers on Instagram. More followers means a stronger presence on Poshmark, and the more followers you have, the more exposure your store (called a closet on Poshmark) will get. Think of followers not only as potential buyers, but also as avenues for getting the word out about your store and products.
Understanding Poshmark Followers: What are They, and Why Should You Strive for More?
You can think of Poshmark followers in a similar way to Instagram followers – they’re a good way to establish your account on the site, appear more trustworthy to buyers, and ensure that the word gets out faster and farther about your items. Poshmark followers are so integral to the Poshmark community that Poshmark assigns a certain number of followers to new accounts opened on the platform! Keep reading to learn more about
What are Poshmark Followers?
Poshmark followers, at their most basic, are people who will see your updates on their feed. Updates can be anything from new listings to shares, price drops to upcoming Posh Shows. Followers are a great way to get the word out about your store, but they’re not a make or break when making a sale. Buyers who are looking for a specific item won’t pass on your store if you don’t have a certain number of followers, but for reeling in those buyers who don’t have a specific item in mind, followers are important.
Benefits of Having Poshmark Followers
As mentioned earlier, followers on Poshmark are a great way to get the word out about your store, your items, and your events. The more followers you have on Poshmark, the more feeds you’ll appear on every time you upload a new listing, drop prices, or hold a Posh Show
Strategies for Getting More Followers on Poshmark
While there is no single strategy for how to get more followers on Poshmark, there are several habits you can get into for running your store that will boost buyer engagement and increase the likelihood that people will follow you. To help you gain more followers on your Poshmark store, we’ll examine some of the more successful strategies below.
1. Follow and Engage with Others
Like many follower-based social media, the culture on Poshmark follows the golden rule: return follows. Whenever someone starts following you on Poshmark, it’s courteous to follow them back. If you don’t, you run the risk of losing them as a follower when they see that you’re not returning their follow. Try to return follows within a day or two at most to ensure that you’re not losing out on followers.
2. Post Quality Photos
High quality photos are not only essential for making a sale, they’re also a great way to encourage buyers to follow your shop. Consistently styled photos make for a cohesive feel, and make your closet stand out from the rest; think curated vintage boutique vs the discount bin at your local strip mall thrift shop. When your shop feels curated, buyers will be more likely to follow your shop because they know that you can consistently offer them a selection of items that are relevant to their interests.
3. Use Relevant Hashtags
Using relevant hashtags in your listings – instead of picking hashtags exclusively by what’s trending at the moment – is a good way to establish yourself as a reliable seller that buyers will want to follow. If your closet has a large number of “cottagecore” pieces, the #cottagecore hashtag is not just trendy, but relevant. If you put the very trendy #Y2K hashtag on a 70s vintage prairie dress, it’s very obvious to buyers that you’re casting a wide net for the sake of views, without taking into consideration what your buyers are actually looking for.
4. Share Your Listings on Social Media
Poshmark allows you to link your Poshmark account with Twitter, Tumblr, Pinterest, Instagram, and Facebook. Use this to your advantage, and share your listings on as many social media platforms as you can. The Poshmark community is not solely on Poshmark, and many Poshers have an established following on a variety of social media platforms which they use to promote their shop on Poshmark. You can link directly to your Instagram account from your profile, for example, and promote your Poshmark store on your Instagram page. This way, you’ll be able to take advantage of followers on both platforms, and even get more followers on Poshmark from people who follow you on Instagram.
5. Run Contests and Promotions
Poshmark is a very interactive community and marketplace, which is why interactive selling strategies are such a great way to increase your sales and boost your follower count. In fact, raffle-style contests are an inherent part of the Poshing community, with Poshmark sponsoring their own contests (called Giveaways) every month. Lean into this with your own contests to engage buyers and drive sales. You can give a 20% discount to one of your followers at random once a week, for example, or use a promotion to get some awareness of your shop by having potential buyers use a unique hashtag on social media in order to enter your contest.
Promotions are another great tool for engaging buyers and getting more Poshmark followers. In a nutshell, promotions are tools to help you sell more to potential buyers. Promotions include bundle deals, free or discounted shipping on items you want to sell quickly, flash sales, mystery boxes, brand boxes, and more. You can get as creative as you like here – you know your buyers best and what type of content they’re likely to engage with.
6. Participate in Posh Parties
Poshmark hosts live shopping events called Posh Parties, with each Posh Party revolving around a general theme. Posh Parties are open to all sellers, and you can enter by submitting individual listings to ongoing Parties. Every Posh Party will have certain restrictions on the listings you can share to the Party. For example, a Posh Party for selling shoes will not allow items categorized as clothes to be submitted to the Party.
Tips for Increasing Your Followers
Here, we’ll go over a few tips and good practices you should follow in order to get more followers on Poshmark and increase buyer engagement. Stick to these tips and practices, and watch your follower count – and your sales – grow.
1. Craft an Engaging Profile
Your profile on Poshmark is like your storefront in a brick and mortar store – you want to make it attractive to potential buyers and give the impression that your store is worth following. An engaging profile has a cohesive look and feel, and showcases listings that have quality photos and titles. Take the time to think of a structure for your titles, and stick to it. For example, your title format could be BRAND + ITEM NAME + COLOR + NWT [Yes/No], which would look like “Aritzia Babaton Fonda Dress in Cream NWT.” Take the same approach to your product pictures: consistent staging and lighting can go a long way towards making your profile an attractive one for buyers and followers alike.
2. Connect with Influencers
Poshmark is a marketplace that heavily encourages (and even relies upon) social media marketing. Social media marketing is a great way to boost follower count and drive sales, and one of the fastest ways to do it is by connecting with influencers. Since influencers already have an established following on their social media platform of choice, they’ll be able to bring that traffic your way if you can get together for a collaboration that benefits you both!
3. Respond to Comments in a Timely Manner
Buyer engagement is directly related to follower count, which is why it’s so important to ensure that your buyers are not shouting into the void when they engage with your store. Since Poshmark’s platform only allows users to engage through public forums, timely replies to comments are a clear sign to potential followers and buyers that you are a reliable seller that takes buyer satisfaction seriously.
4. Connect with Customers
As a true community, Poshmark places emphasis on connecting users. Selling on Poshmark requires active engagement not only with buyers who’ve already made a purchase, but with potential buyers as well. You can’t just throw a listing up in the air and hope it will sell like you would on most other marketplaces; Poshmark rewards sellers who engage with their target audience via the platform’s messaging forums, sales events, and sharing features.
FAQ for Getting More Followers on Poshmark
In this section we’ve aggregated some of the most commonly asked questions we get from Poshers looking to get more followers on Poshmark. These questions are a great source of information for new Poshers who are just getting started, as well as established Poshers who are looking to boost their follower count and drive more sales.
Q: What is the best way to get more followers on Poshmark?
There are many strategies for getting more followers on Poshmark, but the tried and true tips always boil down to good practice – engage with your customers, craft an attractive storefront, and showcase your items in the best possible light. Consistency is key across all of these points: the more consistent you are, the more followers you will have and the more sales you will close.
Q: How can I increase engagement on my Poshmark listings?
Increasing engagement on your listings comes down to two things: creating attractive listings, and sharing them with your followers. Share your listings on Poshmark so they show on your followers’ feeds, and share them on other social media platforms as well to get the word out. Share a listing as soon as you post it, whenever you drop the price, or when you’re running a promotion.
Q: How can I use hashtags effectively on Poshmark?
When using hashtags in your listings, avoid using them for the brand or size. Instead, utilize hashtags for words you would associate the product in the listing with – more of a general fashion trend rather than an objective description. Some exampled include #Y2K, #cottagecore, and #darkacadamia. Don’t overuse hashtags, and don’t rely on them to do the heavy lifting. Good use of hashtags is adding a few to an already solid listing, not heaping on as many trending hashtags as you can and hoping something sticks.
Q: What are Posh Parties and how can I participate in them?
Posh Parties are live selling events hosted by Poshmark, with each Posh Party revolving around a general theme and running for a predetermined period. All sellers can share their listings to Posh Parties as soon as the Party begins, provided that the listings they share are relevant to the Party. A Party dedicated to selling children’s clothes will not allow a listing for men’s shoes to participate, for example.