September 18, 2021

Etsy SEO tips

Written by:
Dina
4
min read

Not everyone is successful in learning how to sell on Etsy effectively.  It requires understanding and implementing Etsy SEO best practices. This means that if you genuinely want to sell on Etsy long-term, grow a solid brand foundation, and enjoy the realities of autopiloting to make money while you sleep, then it’s time to optimize your Etsy store and turn your focus towards Etsy SEO.

Etsy SEO101 – Optimize your Etsy Store and Gain Sales With These Simple Steps


What Is Etsy SEO and Why It Matters

For starters, Search Engine Optimization (aka SEO) is a fundamental aspect for every online business and service agency across the industry sectors. In short,

SEO as a whole involves quintessential factors that will optimize your content, enhance organic traffic, generate new leads, and ultimately enable you to become more recognized/profitable within your niche.

Why does this matter in terms of how to sell on Etsy?

That means it is vital to optimize your Etsy store to both bolster your brand presence and compete for that first page, as not being there means you are losing 75% worth of opportunity to grow your organic searches.

By this point, you may have guessed that the best way to do this is by learning how to sell on Etsy using the power of Etsy SEO best practices to rank higher, automate, and boost overall success.

Key Tips To Optimize Your Etsy Store

Short and long tail KeyWords

Keyword research, both short and long tail, is the backbone to optimize your Etsy store.

Esty algorithm picks and chooses the first products to showcase based on the first few keywords someone types into their search box.
From there, Etsy autocompletes the next high-ranking keywords for searchers.

keywords and phrases you chose can help you rank high.

For reference, a good short tail keyword would be ‘necklace’ for those searching for general information about the platform,
and a solid long tail for more specific searches would be something like ‘handmade green necklace on Etsy.'

Ideally, you want to use both short and long-tail keywords to optimize your Etsy store across every angle.

How to find keywords

For some more insight here, to find such keywords,

➢ Using tools like erank.com or Marmalead.com- can find keywords .
➢ Using Google Trends to see what people are searching for on that search engine.
➢ Use Etsy Search to find the most specific/popular keywords being used.
➢ BrainStorm -  

Occasions -  Etsy users may search for terms like “bachelorette party,” “stocking stuffer,” “first anniversary,” or “tacky sweater party.”

Style - Shoppers often have an aesthetic in mind, so consider how this affects how your listing is found. Is your product “rustic,”
“minimalist,” “nature-inspired,” “art deco,” etc.?

Solutions - Does your product offer a solution to a buyer? Consider how a user may search for a problem solver like “drawer organizer” or “microchip pet tag.”


Once you have your results - you should come up with 4 keywords in total .

As for the 4 keywords you pick, the first one should be the word or phrase you think your audience will more than likely search. It could be something like "green necklace."

From there, your second and third will be the next in line you feel they will search after that first one.

How and where to place the keywords ?


▶ Title :

The very first few words of your title are the most important to help to get your items seen for specific keywords.
The majority of the items on the very first page will have those exact keywords in the beginning of the title.

➢Putting your exact keywords in the beginning of your title, it means your keywords are the first few words in the creation of the link to the listing,
and it means your item is much more likely to be found for those keywords.
 
➢It's the idea that your titles must match your tags (will discuss later ). This is not true. don't repeat the tags on the title or the keywords on the tags section ,
you're going to kill your chances at getting found on Etsy.

Description

Place the most vital keywords within the first 40 characters of your item descriptions .
as this enables it to show up in the meta description.


Tags

Use all the 13 tags

Good to know

Be sure to change up your keywords every so often based on demand shifts. For instance, having holiday-rich keywords only works well during the holiday season.

Believe it or not, the title of your product weighs more towards boosting sales than the tags and the description categories.
Though every factor matters, be sure to always get your titles right.

In short the idea that your titles need to match your tag is simply not true and trying to repeat all 13 tags (recommended to use all of them) in that title area can not only make you go slightly insane, but it can also kill your chances of getting discovered on Esty.

Never repeat your keyword tags, as this approach only wastes tag opportunities because it doesn’t help you rank higher.
Instead of using the same keyword 5, 10, or 20 times, integrate different ones that hold promising SERPs ranking power to broaden your chances of reaching more people organically.

As for the 4 keywords you pick, the first one should be the word or phrase you think your audience will more than likely search.
It could be something like "green necklace." From there, your second and third will be the next in line you feel they will search after that first one.

Finally, the last one (keyword #4) is one you think people will use, but probably less frequent than the rest.
Overall, find 4 keywords using this strategy, as it will help you cover more space in SERPs and allows you to not have to add tons of keywords every single time to get the same or similar search results.

Price and Promote Your Products Innovatively  

Etsy SEO and keyword tags are one thing, but promoting your products to convert those leads into sales is another. For this, you could have the best quality and authentic products on the Etsy platform. However, if you are not promoting them well or they are not priced accurately (either too little or too high), it can dull your SEO end results. To help you with this, use the following formula to get the most accurate/competitive pricing for your products:

- Materials + Labor + Overhead x 2 = Wholesale price

- Wholesale price x 2 = Retail price

For some more insight, most crafters charge an average of $12 to $20 an hour for their labor costs. Once you have that nailed down, don’t just promote your products on Etsy – branch out to other social platforms to reach as many people as you can. (see point #3 for more details on this part).

As a final fun fact here, most online shoppers would much rather purchase a more expensive product with free shipping than one that costs less but leaves the S&H responsibility to them.

Simply offering free shipping like that can give you a little “free shipping” banner as well, which will inevitably attract more viewers and push you higher in searches.

3. Promote Using Inbound links

Adding inbound links, also referred to as backlinks, is the process of increasing website/Etsy store traffic through strategically incorporating links within your content that leads to other source pages for your business.

An example would be using ad campaigns on social media or blog content that contains anchor hyperlinks that connect to your Etsy store.

Going this route means you are opening the doors to more potential leads/sales across a broader audience while simultaneously building a respectable brand image along the way to increase followers.

Some other tips for leveraging this encompass the following:

A. Along with Facebook and Instagram, share your Etsy store products on clickbait platforms like Pinterest and Twitter as well.

B. Network with other Etsy sellers or relatable bloggers to exchange product/brand features and perform cross-promotion to gain more exposure.

C. Reach out to reputable influencers to help promote your store with a free product as payment.

D. Create a referral and/or an affiliate program to entice people to connect with your brand and market on a more personal level.

Keep in mind here that there was once a time when search engines like Google would rank websites/stores higher by the sheer quantity of inbound links they had, but that is not the case anymore.

So, make sure to focus on the quality of your links and how relevant they are to your content to be seen as a reputable source in the eyes of SERPs.

Prioritize Customer Service and Gain 5-Star Reviews

Rule #1 on how to sell on Etsy is that without customers, your growth efforts are going to get very far.

This very reason is why so many new sellers on Etsy tend to get frustrated as the sellers with hundreds/thousands of followers and reviews take the top spot.

However, never forget that even those high-performing Etsy sellers had to start somewhere too.

For this, the best thing you can do to gain traction as a trusted seller is prioritizing customer service and gaining as many 5-star reviews as you can.


Now, a large part of this still involves Etsy SEO and learning how to optimize your Etsy store because those are key factors that help position you to become a trusted source worth investing in. The other part is being transparent, friendly, responsive, and open to remediate conflicts professionally and fairly.

It also means staying on top of your inventory, having a well-oiled Etsy fulfillment process, and seamlessly managing your order operations from purchase to delivery so your customers have a seamless and favorable experience.

That, along with delivering quality products is what will get you those 5-star reviews, which will become a snowball effect for more sales.

▶ Bonus Tip: This is where automation processes come into play again (like integrative syncing offered here at Export Your Store) because it allows you to free up your time from manually handling those uploading/syncing/converting aspects so you can dedicate your time towards these essential business legs instead.

Summary – Don’t Take Etsy SEO Lightly

In summary, learning how to sell on Etsy and how to optimize your Etsy store is the cornerstone effort to spearhead your success both short and long term within that platform. Overall, Etsy SEO best practices not only help you sell on Etsy more, but they can also help you pave the way for an advanced future filled with profit and expandability.

You can also take it a step further and enjoy the fruits of business automation using tools like Export Your Store, to streamline syncing/Etsy SEO routines so you can spend more time on other business areas to advance faster.

In the end, it can be intimidating for Etsy sellers to jump in on the action, gain momentum, and reach optimal growth potential, especially with the market landscape continuously changing.

But if there is one thing for sure, with the right software tools and SEO ranking approaches in your pocket, you are already 10 steps ahead towards succeeding than those who do not.

With that being said, if you truly want to optimize your Etsy store and outrank your competition and gain more sales, understand that it’s not as convoluted as it might seem on the surface. Because with a bit of mindful SEO tailoring and leveraging automotive SEO/syncing processes, you are well on your way towards achieving new levels of Etsy selling success.

Want to try an automated syncing test run between your Etsy store and another? If so, click here to begin your FREE Export Your Store trial.

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