eBay Has Acquired Depop: What Resellers on Each Platform Need to Know

On July 30, 2026, eBay officially acquired Depop from Etsy. If you're a fashion reseller, this means that two of the marketplaces you likely already sell on — or are considering selling on — are now owned by the same company. That development raises some questions about what selling on eBay and Depop will look like going forward, and what resellers need to do now that the acquisition has been finalized.

The short answer is that, for now, very little has changed, at least as far as sellers on each respective platform are concerned. Nevertheless, this is an important event in the world of online reselling, and sellers are right to wonder what this could mean for them in the future. To help you make sense of what eBay buying Depop might mean in the future, we'll walk through what the acquisition means for the fashion resale market as a whole, cover the basics of the deal, and explain what it all means for sellers who want to sell on both eBay and Depop.

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Key Takeaways

• eBay officially acquired Depop from Etsy on July 30, 2026, for approximately $1.2 billion.
• As of writing, Depop continues to operate as a standalone marketplace, keeping its own brand, platform, and community.
• No changes to Depop's seller fees, listing tools, or day-to-day workflows have been announced.
• eBay has announced that it plans to eventually integrate parts of its infrastructure, like shipping and compliance services, into Depop over time, but has not published a timeline.
• The platforms remain separate, and crosslisting between eBay and Depop still works exactly as it did before the acquisition.

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What eBay Acquiring Depop Means for the Fashion Resale Market

The eBay Depop acquisition is big news for the online fashion resale space, bringing two of the larger players in fashion resale under one parent company. eBay has an established fashion category with a broad buyer base, and Depop brings a highly engaged Gen Z and Millennial community — 7 million active buyers as of the end of 2025, nearly 90% of whom are under the age of 34. While many other reselling platforms exist in the secondhand fashion niche today, few can boast numbers like these.

For now, this change is still very new, and remains effectively just a change in ownership rather than any real change for sellers on either platform. Depop keeps its own brand, platform, and community, and continues to operate independently under eBay's ownership. That said, when two platforms in the same category share a parent, decisions about fees, tools, and integrations can be affected. Nothing along these lines has been announced yet, but it's worth keeping an eye out as the effects of the acquisition take shape.

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When Did eBay Acquire Depop from Etsy?

eBay and Etsy announced the deal on February 18, 2026, and it officially closed on July 30, 2026, marking the end of Etsy's five-year ownership of Depop. For now, Depop continues to operate independently from eBay, and no changes have been announced to the platform.

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What Changes for Sellers Now That eBay Has Acquired Depop

In the immediate term, the eBay Depop deal changes very little for sellers on either platform. Depop's help center has explicitly stated that there are no planned changes to how you run your shop or use the platform's tools. Depop's fees remain the same, its listing tools remain the same, and sellers on eBay continue to sell normally.  

That said, eBay has publicly stated that it plans to bring some of its infrastructure into Depop over time, including shipping tools, compliance services, and personalization features. No specific timeline or feature list has been announced, but this is the area sellers should watch.

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Crosslisting Between eBay and Depop After the Acquisition

Because eBay and Depop remain separate marketplaces with independent listing systems, crosslisting between the two works exactly as it did before the acquisition. There is no automatic integration or listing sync between the platforms, and no expectation that the platforms will be integrated into one marketplace. Sellers who have been crosslisting from eBay to Depop or from Depop to eBay with ExportYourStore can continue doing so without any adjustments to their current workflows.

In our experience working with fashion resellers, crosslisting across resale platforms is one of the most reliable ways to reach more buyers, and that doesn't change with common ownership. eBay buyers and Depop buyers still browse and buy in very different ways, and are largely distinct buyer bases that are worth reaching as a fashion reseller.

If anything, the acquisition strengthens the case for a multichannel selling strategy. When two of the platforms you sell on belong to the same company, a single decision can have serious ramifications for both selling channels. Diversifying your business by crosslisting to additional sales channels can help safeguard it against these changes from above, and keep your business running smoothly. ExportYourStore continues to support crosslisting between eBay, Depop, and other resale platforms like Vinted and Poshmark, as well as shopping cart solutions like Shopify, BigCommerce, and WooCommerce, which allow you to manage your own standalone store without relying on a marketplace at all.

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FAQs

Q: When did eBay acquire Depop?

eBay announced the deal to acquire Depop from Etsy on February 18, 2026, and officially closed the acquisition on July 30, 2026. As of that date, Depop is officially owned by eBay Inc.

Q: How much did eBay pay for Depop?

eBay acquired Depop for approximately $1.2 billion.

Q: Will Depop shut down now that eBay owns it?

No, Depop is not expected to shut down after eBay's acquisition. eBay has explicitly stated that it is committed to keeping Depop as a separate brand and platform, with its own community, culture, and marketplace experience. Depop will continue to operate as it always has, and there are no plans to shut it down or incorporate it into eBay.

Q: Can resellers still crosslist between eBay and Depop?

Yes. eBay and Depop remain separate marketplaces with independent listing systems, so crosslisting between the two works exactly as it did before the acquisition. There have been no announcements about integrating listings across the two platforms.